Privacy Policy

Last updated: 1 July 2025

50 Best Museums ("we", "us", "our") is operated by 50 Best Limited, a company registered in Hong Kong. This Privacy Policy explains how we collect, use, disclose and safeguard your information when you visit our website at www.50bestmuseums.com (the "Site").

1. Information We Collect

Automatically collected information

When you visit the Site, our servers and third-party analytics providers may automatically record information that your browser sends, including:

  • Your IP address and approximate geographic location (city/country level)
  • Browser type, operating system and device type
  • Referring URL, pages visited and time spent on each page
  • Date and time of your visit

We use Vercel Analytics for privacy-friendly, anonymous web analytics. Vercel Analytics does not use cookies and does not collect personally identifiable information.

Location data

Our "Museums Near Me" feature uses your browser's Geolocation API to show nearby museums. This location data is processed entirely in your browser and is never sent to our servers or stored. You can deny the location permission prompt and the feature will simply not appear.

Information you provide

If you contact us via email, we collect the information you voluntarily provide (your email address and message content) solely to respond to your enquiry.

2. Cookies and Advertising

We use Google AdSense to display advertisements on the Site. Google AdSense may use cookies and web beacons to serve ads based on your prior visits to this or other websites. Google's use of advertising cookies enables it and its partners to serve ads to you based on your visit to this Site and/or other sites on the Internet.

You may opt out of personalised advertising by visiting Google Ads Settings. Alternatively, you can opt out of third-party vendor cookies by visiting www.aboutads.info/choices.

We also use essential cookies to remember your cookie consent preference. These do not track you and are not shared with third parties.

3. How We Use Your Information

We use the information we collect to:

  • Operate and maintain the Site
  • Understand how visitors use the Site so we can improve content and performance
  • Display relevant advertisements via Google AdSense
  • Respond to your enquiries and support requests
  • Comply with legal obligations

4. Sharing Your Information

We do not sell your personal information. We may share information with:

  • Google — via AdSense for advertising and via Analytics for site usage statistics
  • Vercel — our hosting provider, which processes server logs
  • Law enforcement — if required by law or to protect our rights

5. Data Retention

Analytics data is retained in aggregate form. We do not maintain individual user profiles. Contact emails are retained for up to 12 months after our last communication with you.

6. Your Rights

Depending on your location, you may have the right to access, correct, delete or restrict the processing of your personal data. If you are in the European Economic Area (EEA) or the United Kingdom, you have rights under the GDPR/UK GDPR. If you are in California, you have rights under the CCPA.

To exercise any of these rights, please contact us at hello@50bestmuseums.com.

7. Children's Privacy

The Site is not directed to children under 13. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us so we can remove it.

8. Third-Party Links

The Site contains links to third-party websites, including museum official sites, TripAdvisor, Google Maps, Wikipedia and ticket vendors. We are not responsible for the privacy practices of these external sites. We encourage you to read their privacy policies.

9. Changes to This Policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page indicates when the policy was last revised. Continued use of the Site after changes constitutes acceptance of the updated policy.

10. Contact Us

If you have questions about this Privacy Policy, please contact us at:

50 Best Limited
Hong Kong
hello@50bestmuseums.com